WILL ALLEN SPEAKS AT WHITE HOUSE’S SXSL EVENT AND
CELEBRATES LET’S MOVE! CAMPAIGN WITH THE FIRST LADY
MILWAUKEE, WI (October 4, 2016) – At this year’s SXSW, President Obama was a
Keynote Speaker. During his conversation he challenged creative thinkers and
entrepreneurs from across the country to help tackle our toughest issues.
On Monday, October 3, inspired by SXSW, the White House put on its first-ever festival,
celebrating that spirit of innovation with sessions, musical performances, the White House
Student Film Festival, and a group of interactive booths featuring hands-on exhibits.
Hometown food justice hero Will Allen, CEO and Founder of Growing Power, was asked by
President Obama to speak on the “Feeding the Future” panel among other prestigious
individuals making change in America’s food industry. The panel showcased people leading
the charge in making food more accessible, sustainable, and healthy. Allen presented the
work he’s been doing through his nonprofit Growing Power along with some commonsense
steps needed today to best prepare for the future of food in our communities.
A recording of yesterday’s panel can be found at https://www.whitehouse.gov/SXSL.
SXSL was a call to every American to discover their own way to make a positive difference
in our country. It was also a celebration of the work so many Americans have already
This will not be Will Allen’s only stop at the White House this week. First Lady Michelle
Obama has asked him to join her in celebrating the impact of her Let’s Move! initiative,
which has been dedicated to helping kids and families lead healthier lives. Allen has been a
proponent of this campaign from the very start. He was one of four national spokesman that
the First Lady asked to help her launch Let’s Move! back in 2010. Growing Power’s annual
“Good Food Revolution 5K Walk/Run” has also been an extension of the work he’s been
doing for this initiative.
Allen will be at the White House this Wednesday to celebrate the impact and progress that
has been achieved in the last six years, as well as discuss the work that still needs to be
done, through lasting policies, programs, and public-private partnerships. On Thursday,
Allen and a number of children that currently participate in Let’s Move! programs will be
helping Michelle Obama with the White House Garden’s final fall harvest. Will Allen
announced “I will remain working with the First Lady beyond her stay at the White House
and will continue the mission of Let’s Move! by bringing healthy food to people all over the
ABOUT GROWING POWER: Growing Power is a national nonprofit organization and land
trust supporting people from diverse backgrounds, and the environments in which they live,
by helping to provide equal access to healthy, high-quality, safe and affordable food for
people in all communities. Growing Power implements this mission by providing hands-on
training, on-the- ground demonstration, outreach and technical assistance through the
development of Community Food Systems that help people grow, process, market and
distribute food in a sustainable manner.
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If you would like more information on this event, or would like to schedule an interview with
Will Allen, please call Mo Lohre at 414-527- 1546 or send an email