Press Release: Will Allen Speaks at White House’s SXSL Event and Celebrates Let’s Move! Campaign with the First Lady



MILWAUKEE, WI (October 4, 2016) – At this year’s SXSW, President Obama was a

Keynote Speaker. During his conversation he challenged creative thinkers and

entrepreneurs from across the country to help tackle our toughest issues.

On Monday, October 3, inspired by SXSW, the White House put on its first-ever festival,

celebrating that spirit of innovation with sessions, musical performances, the White House

Student Film Festival, and a group of interactive booths featuring hands-on exhibits.

Hometown food justice hero Will Allen, CEO and Founder of Growing Power, was asked by

President Obama to speak on the “Feeding the Future” panel among other prestigious

individuals making change in America’s food industry. The panel showcased people leading

the charge in making food more accessible, sustainable, and healthy. Allen presented the

work he’s been doing through his nonprofit Growing Power along with some commonsense

steps needed today to best prepare for the future of food in our communities.

A recording of yesterday’s panel can be found at

SXSL was a call to every American to discover their own way to make a positive difference

in our country. It was also a celebration of the work so many Americans have already


This will not be Will Allen’s only stop at the White House this week. First Lady Michelle

Obama has asked him to join her in celebrating the impact of her Let’s Move! initiative,

which has been dedicated to helping kids and families lead healthier lives. Allen has been a

proponent of this campaign from the very start. He was one of four national spokesman that

the First Lady asked to help her launch Let’s Move! back in 2010. Growing Power’s annual

“Good Food Revolution 5K Walk/Run” has also been an extension of the work he’s been

doing for this initiative.

Allen will be at the White House this Wednesday to celebrate the impact and progress that

has been achieved in the last six years, as well as discuss the work that still needs to be

done, through lasting policies, programs, and public-private partnerships. On Thursday,

Allen and a number of children that currently participate in Let’s Move! programs will be

helping Michelle Obama with the White House Garden’s final fall harvest. Will Allen

announced “I will remain working with the First Lady beyond her stay at the White House

and will continue the mission of Let’s Move! by bringing healthy food to people all over the


ABOUT GROWING POWER: Growing Power is a national nonprofit organization and land

trust supporting people from diverse backgrounds, and the environments in which they live,

by helping to provide equal access to healthy, high-quality, safe and affordable food for

people in all communities. Growing Power implements this mission by providing hands-on

training, on-the- ground demonstration, outreach and technical assistance through the

development of Community Food Systems that help people grow, process, market and

distribute food in a sustainable manner.

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If you would like more information on this event, or would like to schedule an interview with

Will Allen, please call Mo Lohre at 414-527- 1546 or send an email


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