Growing Power product is distributed a variety of ways, ranging from through our vendors that use our product in their restaurants and cafeterias to our Farm-to-City Market Basket program, a program that allows residents in low-income areas of Milwaukee to purchase a weekly basket of food at a subsidized rate. Each week food items collected from Growing Power’s Milwaukee greenhouses and the Rainbow Farmers Cooperative, a network of small family farmers in Wisconsin, Illinois, Michigan, and Iowa, augmented by a network of African-American farmers who operate small farms in Mississippi and Georgia, are packaged and transported to market basket distribution sites. Growing Power staff and volunteers work to increase the number of sites by offering direct delivery of baskets. Currently, Growing Power distributes more than 300 market baskets on a weekly basis.

We have multiple sites for distribution of the produce we grow on Growing Power farms and the produce we represent through the Rainbow Farmer’s Cooperative.

  • The Market Basket Program: A mix between a mobile grocery story and a Community Supported Agriculture style food basket distribution program.
  • Community Supported Agriculture: Receive a share of produce grown directly from Growing Power farms.
  • The Rainbow Farmer’s Cooperative: Our cooperative was originally formed as a way for Will Allen and four other small family farmers to compete; local wholesalers would not by the farmers produce because their small, family farms just could not supply enough food on a consistent basis. By banding together, these farmers were able to sell their produce to the community. The cooperative grew, and we now represent over 300 small, family farms across the United States.
  • Direct Sales: Growing Power also sells directly to restaurants and at farmers’ markets in Milwaukee, Madison, and Chicago.